What it is: An intensely pigmented lipstick with a modern, matte-cloud finish that lasts all day.

Formulation Type: Lipstick

Benefits: Hydrating and Long-wearing

Highlighted Ingredients: 
- Sodium Hyaluronate: A super humectant that attracts and retains moisture to hydrate, visibly plump, smooth

- Run-Resistant Polymer: A smooth, soft film that never feels dry and ensures fade-proof long-wear.

- Vitamin E: An emollient known for antioxidant protection.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The creamy formula is infused with hyaluronic acid, vitamin E, and other emollients to hydrate and lock in moisture in one swipe so lips never look or feel dry. The 14 unique shades were specially created by Hung Vanngo and feature an innovative suspension technology to deliver vibrant, uniform color every time.

Clinical Results: In an independent consumer test of 32 volunteers over one week of use:

- 91% said Creamy Matte Lipstick has a soft blurring effect and makes lips look smoother

- 93% said Creamy Matte Lipstick doesn’t look dry on lips

- Over 90% said Creamy Matte Lipstick doesn’t crack or fade with wear